Digital marketing has come a long way since its inception. Today, the digital world is constantly evolving and marketers are challenged to keep up with the latest trends and techniques. To remain effective, marketers must stay informed of new developments in the field. Subscribe to our blog to get insights on digital marketing and see what’s coming next. innovations come out almost daily, which can make it challenging for businesses to know how best to implement them into their overall marketing strategy. The landscape of digital marketing changes constantly, but some key trends have emerged as particularly important in recent months and will continue to be so moving forward. The future of digital wave media group is not so much about the specific channels or techniques that you use but more about where your audience is spending time. The most successful brands will be those that can read the landscape and adapt accordingly with their unique spin.
Artificial Intelligence in Marketing
The hype around artificial intelligence in marketing has certainly died down a bit since its peak a few years ago, but AI is still a crucial piece of the puzzle. Whether you’re using chatbots, automated email marketing campaigns, or virtual assistants, AI is a valuable tool for streamlining repetitive tasks across your marketing efforts. A lot of marketers have turned to AI to help them better target individual customers, whether that be to upsell products or personalize the user experience.
AI is also starting to make its way into influencer marketing, with companies like Synack using technology to help identify and select influencers who are a good fit for a brand. For brands, AI is mainly focused on personalization and automation. AI enables marketers to personalize and automate customer experiences across channels and devices by using data to inform those interactions. AI will continue to evolve as technology and the marketing landscape become more sophisticated, so marketers need to stay informed on how they can benefit and leverage this technology.
Video Marketing Is Only Gonna Get Bigger
Those who were involved in digital marketing even just a few years ago will remember the huge buzz around the Internet of Things. Ultimately, the hype surrounding IoT died down because the technology didn’t quite live up to its potential. However, video marketing is one marketing trend that doesn’t appear to be slowing down any time soon. Video is a powerful way to communicate a message, whether that be through a commercial, social media post, or even a lengthy explainer video.
With improved technologies, including better camera quality, 4K resolution, and AI-enabled software, it has become easier than ever for brands to create professional-quality videos. Additionally, more platforms are enabling video functionality, so marketers have more ways to share their messages. Brands are responding to the demand for video by making it a key component of their overall digital strategy. Video marketing has become so important that Google has changed its algorithm to reward video content with higher visibility.
Augmented Reality Marketing
Augmented reality has been a hot topic in marketing circles ever since Pokémon GO took the world by storm in 2016. However, brands have struggled to find a way to leverage the technology in a way that makes sense. Recently, marketers have begun to embrace the idea of AR marketing campaigns. Although AR has been around for a while, it is only recently that it has become a viable and effective marketing channel.
Technology is now more accessible, and brands can now create interactive experiences that appeal to their audiences. The most common example of AR marketing is the use of AR-enabled advertisements. While businesses have been using AR to create more immersive ad experiences for some time now, they are now able to do this on a larger scale thanks to the advances in technology.
Voice-Based User Experiences
VR and AR have been getting a lot of attention, but voice-based virtual assistants are poised to become an even bigger part of our daily lives. We’ve seen a rise in the use of voice assistants over the past few years, but it has taken off in recent months. Voice-based virtual assistants can be used on a range of devices, including mobile phones, smart speakers, and even inside a vehicle. This means brands can integrate the technology across their entire ecosystem. This is beneficial to customers because they can use their voice to control a wide range of services and devices.